Tribal Nova - Team

Tribal Nova


Montreal's Office
4200, Boul. St-Laurent
Suite 1203
Montréal (Québec)
H2W 2R2
T 514-598-0444
F 514-598-5953

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Management Team

Guillaume Aniorté,
Cofounder and Co-CEO

Guillaume Aniorté has almost 15 years of experience in the new media industry. Over these years, he has produced and marketed more than 50 websites and PC games. Guillaume Aniorté started his career in 1995 with Communications Voir. Then he joined PTM Kids and Inpix Media. In 2002, he decided to become an independent producer and 3 years later, he cofounded Tribal Nova with his long-time friend Pierre Le Lann. He is also a cofounder and shareholder of Woozworld inc, a spinoff from Tribal Nova that operates a virtual world for tweens . An expert in producing and marketing interactive content, Guillaume Aniorté is regularly asked to speak at international conferences on new media. Guillaume also sits on the board of directors of the Multimedia Producers Group (secretary) and of the Alliance for Children and Television.

Pierre Le Lann ,
Cofounder and Co-CEO

Pierre Le Lann has developed over the years an impressive expertise building businesses in the children interactive and merchandising industries. He is currently CO-CEO of Tribal Nova, a company which specializes in developing and operating educational gaming services and games for kids in partnership with major media partner such as PBS, CBC and Bayard. He is also a cofounder and shareholder of Woozworld inc, a spinoff from Tribal Nova that operates a virtual world for tweens. Prior to founding Tribal Nova with long time friend Guillaume Aniorte, Pierre built Periodica Multimedia in 1995, a division responsible for marketing and distributing edutainment PC games in Canada. He went on to create and run PTM Kids, a studio that developed edutainment children PC games for companies like Disney and Ubisoft. Then Pierre Le Lann joined the Canadian Broadcasting Corporation (CBC) as director of business development of the New Media division and then of the Merchandising division. Pierre Le Lann holds a Master's degree in marketing from Texas A&M University. He speaks regularly in international conferences, particularly on the subject of kids interactive, education and virtual worlds.

Laurence Ardouin ,
Director Game Design and content

Laurence Ardouin, Tribal Nova’ s director Game Design and Content has more than 10 years of experience in kids interactive and oversees design of all online games ranging from preschool educational environments to multiplayer online games and virtual worlds for kids up to 12 years old. Laurence has designed many sites and games over the years while at Tribal Nova, Cinegroupe or as a freelancer: 11 Somerset (Boomerang Award), Toopy and Binoo,The Doodlebops, Caillou, Sagwa, Mr Coucou (Boomerang award)... As Tribal Nova’s Creative Director, she oversaw the design of several educational online worlds: Bayard Jeunesse, PBS Kids Play, CBC-Wonder World and several online games: Alfred Hedgedog, Busytown Mysteries, Totally Spies Academy… She was also involved in the design of Woozworld, a tween virtual world. Passionate for serious gaming and online educational games, Laurence holds a Master in Management from the Paris Graduate business school as well as training in game design and multimedia from the College Maisonneuve and the Canadian Screen Training Centre in Ottawa.

Sébastien Mailhot ,
Director Technology

Sébastien started his career in 2005 with 'geeked', the company he created just after graduating. Offering Flex and Flash development services, he mainly worked with creative agencies for which he created Flex CMS and Flash sites. In 2006, Sébastien joined Miranda Technologies as an integration specialist where he developed and installed video monitoring systems for many broadcasters in the US. In 2008, he joined Tribal Nova as a Flex programmer. He rapidly demonstrated his leadership and technical knowledge by leading the technical side of one of Tribal Nova’s success stories ( He was promoted to director technology in 2009.
Sébastien Mailhot holds a bachelor’s degree in computer science from Sherbrooke University and a DEC in computer science from Gerald-Godin College.