
Montreal's Office
4398, Boul. St-Laurent
Suite 204
Montréal (Québec)
H2W 1Z5
T 514-598-0444
F 514-598-5953
contact@tribalnova.com


An established management executive, Eric Brassard has over 20 years of experience in a variety of industries including telecommunications, E-commerce, software, fashion, and publishing. He has held senior management positions in both American and Canadian companies including Saks Fifth Avenue (New York), Microcell Telecommunications (Montreal), Rogers Communications (Toronto), Avon Canada, and Reader's Digest Canada.
Eric has strong expertise in the field of database marketing and a solid track record in identifying new or untapped commercial opportunities. Over the years, he has launched new companies and divisions and, for two of them in particular (Avon's direct marketing division and Fido), delivered a tenfold increase in subscribers in under 2 years. Eric was Vice-President of Marketing for Quebec at Bell Aliant Regional Communications (a $3 billion company) where he managed a team of about a hundred highly skilled professionals and produced industry-leading revenue growth as well as a corporate-record subscriber increase (respectively 28% and 75% year over one year).
Before joining the ranks of Bell Aliant, Eric was an independent marketing consultant. He served a number of organizations (such as Loto-Québec, Integration New Media, and Look Communications), helping them plan for and meet sales and subscriber growth targets, as well as improve their yield. Eric was also Chief Executive Officer of Iceberg Factor Inc., a spin-off launched by Fido specialized in BI (business intelligence).
Guillaume Aniorté has 10 years of experience as a new media producer. He has produced more than 50 Web sites and PC games for companies such as Voir, PTM Kids and Inpix Media. Guillaume has also collaborated with many TV producers and broadcasters, as well as portals, as an independent producer of interactive content. He speaks regularly at conferences dealing with new media. Guillaume Aniorté founded Tribal Nova in 2004 with long-time friend and colleague Pierre Le Lann. Guillaume Aniorté holds a Master's degree in political science and communication from the Graduate School of Political Science in France.
Pierre Le Lann has developed over the years an impressive expertise building businesses in the children interactive and merchandising industries. In 1995, he built Periodica Multimedia, a division responsible for marketing and distributing edutainment PC games in Canada. He went on to create and run PTM Kids, a studio that develops entertainment and educational PC games for children with companies like Disney and Ubisoft among its clients. Then Pierre Le Lann joined the Canadian Broadcasting Corporation (CBC) as director of business development of the New Media division and then of the Merchandising division. Pierre Le Lann holds a Master's degree in marketing from Texas A&M University.
Nicolas Lee has amassed solid experience as a programmer at companies including PTM Kids, where he was lead programmer for the development of Disney adventure games on CD-Rom. He then broadened his expertise by developing online products and services for IBM. In 2003, Nicolas decided to apply his know-how to developing edutainment products for the general public for scientific communication firm CREO, where he headed up the technological development of products featuring the characters from Les Débrouillards. As Technical Director at Tribal Nova, Nicolas's mission is to drive the development of server applications for the distribution of company's children's products.
Mathieu Lampron occupies the position of Production Director at Tribal Nova. Mathieu worked during two years and a half for the studio CREO where he successively occupied the positions of project manager and director of production. During this period, Mathieu supervised the realization of two CD-ROMs of the series Les débrouillards: The mystery of the blue gold and The mystery of the lunar base (launch scheduled for spring 2008). Moreover he carried out several projects of online isometric simulation games such as Building Montreal, Sayansi and the return of the Black-footed ferret (title of work). Mathieu Lampron holds a bachelor’s degree in electrical engineering from the École Polytechnique de Montréal.
Luc Vincent has over 23 years of experience in consulting, financial management and as an entrepreneur.
For over 8 years, he worked for Grant Thorthon and was mainly involved in financial engineering for business transactions. Furthermore, he founded his own company (www.modelcom.com), business modeling specialists. He also founded and sold www.accelia.ca, a business in the financial compliance field, and he co-founded www.keroseneinc.com, specialized in recruitment of professionals in finances and accounting.
Throughout his interventions as a consultant, he took part to starts-up and establishment of more than 50 projects in the technology sector. He was involved in two companies that made their entrance on the stock exchange (IPO from Microcell and TIW) and in several buying and selling projects.
Luc Vincent realized several interim management assignments such as division’s General manager for Fujitsu Conseil, and CFO for LocusDialog, Kangaroo TV and Videoway.
Luc Vincent is a member of the Ordre des comptables agréés du Québec since 1988 and holds a Master in Business Administration.